Build your startup’s unique growth path in 4 weeks
The Purpose-Driven Startup Growth Program is a guided 4-week journey to help you grow faster, with integrity and direction.
At Eight Positive, we help founders and teams design tailored growth systems that fit their purpose, product, and audience.
Guided by experienced growth leaders — and powered by Growth Impact AI, your AI-first growth system — you’ll turn vision into traction, and purpose into measurable results. 🚀
Purpose-Driven Startup Growth Program
You’ve got a mission that matters. But between refining your product, finding market fit, and managing growth, it’s easy to lose clarity.
Hiring elite marketers or agencies is out of reach for most early-stage teams. The alternative — figuring it all out alone — is slow, risky, and overwhelming.
Even startups with a budget often discover how hard it is to combine strategy, execution, and early-stage experimentation into something that works.
This program was built to fix that.
Human-first. AI-powered. Founder-aligned.
That’s how purpose turns into traction.
The Purpose-Driven Startup Growth Program helps you align why you exist with how you grow — turning purpose into a growth engine built on integrity, strategy, and measurable results.
🚀 Start your journey
— from purpose to product-market fit!
Who It’s For
This program is for founders and teams who:
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Lead early-stage, purpose-driven startups
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Want to validate their audience, product market fit and sales funnel
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Seek a growth path that’s both strategic and values-aligned
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Prefer small-group learning and 1:1 guidance
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Believe that doing good and growing aren’t opposites
Stage Focus:
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Pre-Seed & Seed: Gain traction and validation
From purpose to predictable growth
A 4-week journey for founders and teams turning purpose into traction — combining brand clarity, market validation, and growth with integrity.
Instead of another “one-size-fits-all” course, we build your startup’s personalised growth roadmap — designed to help you:
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Deeply understand your target audience
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Validate product–market fit with real data
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Build a repeatable acquisition and conversion engine
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Create messaging that connects emotionally and sells
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Move faster, smarter, and with purpose intact
This is not theory.
It’s a hands-on growth journey guided by operators who’ve turned your business into sales machines — from early prototypes to scalable businesses.
Partners
What’s Inside
A 4-week guided experience blending purpose, product, and growth.
Format:
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🕐 1.5-hour weekly online session — concept + roadmap building - tailored based on the founders and teams' inputs.
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💬 Weekly 1-hour 1:1 Mentoring — personalised guidance from experienced growth mentors
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📋 Founder & Team Assessments — identify strengths, gaps, and growth priorities
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🤖 Growth Impact AI — turn real-world signals into clear priorities, learn what works, what scales, and what truly creates impact.
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💬 Slack Community & Async Support — connect directly with mentors and peers between sessions for feedback, resources, and hands-on guidance
The 4-Week Journey
WEEK 1 — Purpose Meets Market Reality
Boost your purpose and offer into a clear, testable market fit with a differentiated value proposition and a North Star Metric that guides growth.
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Outcome: Purpose–market alignment and clarity of message.
WEEK 2 — Ideal Customer Persona & Market Understanding
Theme: Mapping the Humans Behind the Hypothesis
Understand who you serve, why they care, and how to reach them. Build your Ideal Customer Persona (ICP) and connect it to Jobs-to-be-Done.
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Outcome: Validated ICP + Jobs-to-be-Done Map.
WEEK 3 — Go-to-Market Plan & Customer Journey Design
Theme: From Understanding to Activation
Define channels, acquisition flows, and conversion touchpoints.
Co-create your roadmap with Growth Impact AI
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Outcome: Measurable GTM plan + OKRs
WEEK 4 — Messaging, Channel Strategy & Positive Branding
Theme: Communicating and converting with Authenticity and Impact
Align your messaging, channel strategy, and leadership style to build a brand that is trusted, resonant, and regenerative.
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Outcome: Positive Branding blueprint and actionable channel and sales funel strategy.
Human-first AI-powered
Human-Led Growth.
AI-Powered Acceleration
At the heart of this program is human expertise — real founders, growth operators, and purpose-driven strategists guiding you step by step.
Our Growth Impact AI doesn’t replace this — it amplifies it.
It works as your behind-the-scenes growth engine, turning expert guidance into actionable, validated steps:
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What the Growth Impact AI supports you with:
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🔁 Generates and updates your growth roadmap
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⚡ Suggests sprint actions based on real data, not guesswork
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📊 Tests assumptions, messaging, and channels faster than manual methods
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⚡ Execute faster with AI agents' support
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🔍 Learns from every action you run and refines strategy in real time
Together, they create a hybrid growth system built for founders who want:
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speed without losing intention
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structure without losing creativity
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scale without losing purpose
Meet
Your instructors
Experts in Purpose, Growth and Impact
Behind every transformative journey are guides who’ve walked the path — blending experience, empathy, and strategy to help founders grow with clarity and integrity.
Our instructors are entrepreneurs, growth strategists, and purpose-driven leaders who’ve helped startups and organisations worldwide turn vision into traction and purpose into measurable results.
Each brings hands-on experience in startup growth, systems thinking, and authentic leadership, guiding you through a journey that balances impact with performance.
✨ Learn from those who build what they teach — and grow with a community where purpose and progress go hand in hand.
Pablo
Barros
Growth Strategist
& Founder Eight Positive
Tristan Gillen
Growth Advisor & Founder Growth Division
Monika Jiang
Community Builder and Cultural Strategist
Program
Outcomes
By the end of the 4 weeks, you’ll have:
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A custom growth path designed around your startup’s stage, audience, and goals
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4 weeks of deep-dive mentorship with experienced founders and growth experts
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Proven frameworks for validation, go-to-market strategy, and funnel optimisation - building and testing your tailored roadmap for growth
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Access to Growth Impact AI, your AI-first growth system — instant clarity on what to say, whom to target, and how to optimise — with live feedback as you execute
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1:1 sessions to help you test, refine, and grow faster
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Community & Async Support — connecting you with mentors and peers between sessions for guidance, feedback, and collaboration.
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Access to exclusive resources and tools that save months of trial and error
💬 “We help founders grow not by guessing — but by building their own growth machine.”
THE INVESTMENT
Building a purpose-driven business requires clarity, not just hustle.
For €2.490, you’re investing in the systems, mentorship, and community that will fuel your next stage of growth:
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4 weeks of tailored mentorship with experienced founders and growth strategists
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Personalised guidance to refine your purpose–product–market alignment - your tailored roadmap for growth
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Proven frameworks for go-to-market validation, sustainable growth, and revenue traction
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Weekly 1:1 mentoring and Async Support — personalised feedback that drives action
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Access to Growth Impact AI— Build, test, execute and iterate — with continuous feedback that sharpens your roadmap, aligns priorities, and accelerates what’s already working
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A community of purpose-driven peers growing businesses that make a difference
You’re not just learning — you’re building your unique growth operating system.
Investment: €2.490
Format:
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4 Weeks
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1.5-hour tailored weekly online session
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+ 1h 1:1 weekly sessions
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Access to Growth Impact AI
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Slack Async Support
Limited Spots
to secure a personalised experience
Ready to start your growth journey?
Your purpose deserves traction.
Let’s build it — with clarity, confidence, and a growth system designed for you.
Spots are limited to ensure personalised guidance and real impact.
Join a community of founders building businesses that make a difference — and grow sustainably!
About Eight Positive
Eight Positive empowers purpose-driven businesses and founders- including those underrepresented, disruptive product marketers and non-profits to build and grow brands that resonate, scale with integrity and lead with impact.
We're a global research consultancy and a growth agency that grows what matters—for our clients, for society, and for people's well-being.
For Investors & Partner
Empower your portfolio to grow with purpose and performance.
Early-stage founders often have a strong mission — but struggle to turn it into traction. That’s where the Purpose-Driven Startup Growth Program comes in.
By sponsoring this 4-week journey for your portfolio startups, you give founders access to:
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Tailored mentorship from seasoned growth strategists and startup operators
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Access to Growth Impact AI — instant clarity on what to say, who to target, and how to optimise — with live feedback and async support
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Proven frameworks for purpose–product–market alignment and sustainable traction
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A structured, results-focused experience that saves months of trial and error
Your support helps each team gain the clarity, systems, and confidence to grow smarter — not just faster.
Multiply the impact. Strengthen your portfolio.